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You can find a real dream direct marketing mlm company and create tremendous wealth, but you can also wind up with the wrong company and have a horrendous experience. This article will help you choose the right direct marketing mlm company by explaining to you the types of companies out there and by teaching you how to find the right type of company needed to become very successful in this industry.

First it is important to understand that there are four types of direct marketing mlm companies on the market, lets put them into categories:

Category#1: These types of opportunities for lack of a better word and no sense beating around the bush are the scams, the schemes, the pyramid deals, etc! Basically ways to launder money between friends! Yes unfortunately there are bad people running around pretending to be real network marketers!

Once you know what to look for it is actually very easy to spot one of these scams. Here are two quick guidelines:

1. If the company tells you they are going to pay you to recruit someone this is a scam, turn around and run away very quickly! You Can Not get paid to recruit people that is illegal! The only time and I mean the only time you can get paid is when a product or service is provided!

2. If there is no product associated with the opportunity! There must be a real viable product and not just some made up hoax camouflaged to be a product. If the regulators deem that it is not a real viable product they will shut the company down quickly! So when in doubt stay clear!

Category #2: The 2nd type of direct marketing mlm opportunity or company you will find out there are the small party plan companies! We have all seen these. The little companies that recruit you to sell Candles, Tupperware and Kitchen-ware type of products around your kitchen table and your friends kitchen table. Basically a part-time retail business. Nothing wrong with these companies except it is very hard to create any serious income with them. They are more of a part time job type of deal where you could make a few hundred dollars a month if you are very good.

Category #3: The 3rd type of direct marketing mlm opportunity are the big guys! The literal giants of the network marketing, direct selling and mlm industry. These are the guys who have been around for 10, 20, 30 even 60 some years! They have an outstanding track record and do at least a billion dollars in sales each and every year in the direct marketing mlm industry. These are companies such as Amway, Shaklee, Mary Kay, Avon, Xango, Usana, Herbalife, etc! There is actually about 20 of these companies out there on the market!

Now I know what you are thinking, you are saying *thanks Rob, now I am set! All I have to do is go and join one of these companies and I am good to go!* NO NO NO!!! This is where 99% of the people who join the direct marketing mlm industry go wrong! A proven track record of success is actually NOT the way to go! I know that is hard to believe and goes against traditional business sense, however, I can virtually assure you that if you have ever been in this industry before or know of anyone who has and failed or did not have they success they desired, they have been involved with one of the three opportunities I just mentioned!

None of the three of these companies is where wealth is created!! These companies are not wealth creating opportunities anymore! In the direct marketing mlm industry these companies are now simply income generating opportunities, very much like going out and getting a part time job! No freedom there and no wealth to be earned there any longer.

You see with a little bit of research into the direct marketing mlm industry you will see that the wealth has ALWAYS been created in the first 5-10 years of each of the category 3 companies launch!

Makes sense doesn*t it? It is amazing how many people do not consider this!

So that leads to the next one*.

Category #4: The 4th type of company really is the holy grail of the direct marketing mlm industry. This is where ALL the wealth is created in this industry. This is where all the incredible *rag to riches* stories in this industry come from. And they only come around about once every 5-10 years.

There are two criteria for a company to be considered a category 4 company:

1. The company must still be in its early stages and have not have hit its exponential growth curb to become one of the 3rd type of companies or one of the giants! This window is typically within the first 5-10 years of launch.

2. The company must have everything in place that the category 3 companies had in place when they launched! You see if you go back and do some homework into this industry you will notice that all the successful companies or the category 3 companies all had certain primary criteria in place at launch!

Here are the primary criteria:

The Company Has Just Launched (first 10 years)

A Sexy Product Story (New Revolutionary Idea)

A Breakthrough Innovation in Comp Plan Design.

A Strong Leadership Line With Documented Success

Strong Financial Backing

International Opportunity (Global)

A Experienced Management Team

That is gang, if you take the time to do your research, instead of falling for the marketing hype that companies spew, you will find the category 4 company in the direct marketing mlm industry. It will happen. Simply make sure that the company you are looking at has ALL of the criteria above in place and you stand a good chance of finding the direct marketing mlm company that will help you create serious wealth & freedom in this incredible industry!