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OTHER ITA SITES:
Article Marketing Ė is Your Article Headline Killing Your Article?
As you may know I wrote about this topic before in one of my other articles, but I feel itís important that Iím going to bring it up again.
Headlines like "Money" are what makeís the world go around. Weíve become so busy and limited with our time nowadays that we usually pick and choose what we read usually because of an interesting article title.
Take any of the current newspapers or womenís magazines as an example. If you stroll past your local newsstand youíll see numerous magazines and papers screaming out read me, read me!
The funny thing is the majority of them have the exact same celebrity story or major news event in them but a great article headline on one paper or magazine can make it stand out from the rest and grab your attention.
Now bring that idea back to your article in an article directory. Like the newsstand there are numerous articles on various topics all screaming out read me, read me!
Probably all containing the same content more or less but the headlines on some articles are what make the winners stand out from the losers.
So what can you do to put the odds in your favor and also should you write your article headline like you would an offline headline?
To take the second part of the question first the answer is NO and for two reasons.
1. If youíve written your article to be more search engine friendly you really should be putting the major keywords of your article in the first 3-4 words.
Take my articles title as an example "Article Marketing Ė Is Your Article Headline Killing Your Article?" the major keywords Iím after is "Article Marketing" so this is the first words my headline begins with, plus Iíve used the one of my keywords again further down the headline to reinforce my keywords.
2. Not only does it help with search engines anyone doing a quick scroll through the various article in an article directory would read the first 2 words and know that my article is on article marketing.
They donít have to read the full headline and they also donít have to work out a cryptic headline that could be vague and miss leading.
Itís the same idea as most sales letter online. They may begins with a question like "Are you overweight?" if Iím overweight and looking for a solution Iíll probably read it if not Iíll just move on the next thing.
The thing you need to remember is that not everyoneís going to read your article but if you focus it toward your target market youíll read the right people reading it.
Now back to first part of my question. How do you put the odds in your favor?
How? Do a keyword search for what people in your target market are looking for in the search engines. Are they looking for "How to" information or "Tips"?
Find out what theyíre looking for and then just give it to them. For example if I was doing another article on "Article Marketing" I could write an article headline like "Article Marketing Ė How to write a great article that gets passed around."
Remember "how to" and "tips" are what people want the most readers are looking for help on how to do something or are looking for tips or advice to do something faster or cheaper.
Then when you have a rough guide line of an article title go to (www.aminstitute.com/headline/) and use their free tool to analyze your headline.
This simple tool give you a score for how good your headline is (the higher the number the stronger the headline.)
Youíll be amazed at the results you can get just from changing your words around or putting in a new word here or there.
All this may sound a pain to do but when you consider that this article is going to be online for years to come sending traffic to your site you can see it worth doing well. Plus once you send that article out there thereís no way you can get that article back. If itís got a lousy headline itís always going to have a lousy headline.
So your lesson for the day...Be kind to your articles and send them out into cyber space with a headline they can be proud of!
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