Article Surfing Archive

Tourism in Italy usually means art cities like Venice, Florence or Rome, but I think Italy deserves attention in all its details because little treasures are spread overall the peninsula, even though they are not that famous. All along the peninsula there are thousands of stories to be learned about the many different places you may visit: variety and diversity are maybe the main features of this country, where every place is like no other.

The development of Internet makes it possible to reach any place in the whole world just by clicking on a mouse and this discloses new unforeseen chances for these almost untouched Italian treasures to enrich the meaning of a travel to Italy. To understand how much can still be made available to those who really want to visit Italy, a good example is this northern part of Adriatic coast, where no painters other than nature left their masterpieces!

Travelling eastward from Venice , for instance, you reach my home region and you will find there a lot of resorts which are usually seen just as bathing locations, but which could well be considered as peaceful starting points to discover the hinterland. The town of Bibione, for example, is quite recent, but it is managed according to the 'EMAS', a system which aims at a sustainable development as far as the environmental impact of human activities on the territory is concerned. Moreover, in less than one hour by car from its seaside you can then reach the high peaks of the Alps travelling through many different and unique landscapes...but how could that all become part of the Italian tourist offer?

I have already hinted at that power of the web but, no matter how powerful it might ever be, it is merely an instrument which needs a strong will to move it and this lies completely in hands of the locals who love their home and want it to be loved by others too!!! Bibione is a good example of possible future developments for tourism in this area because its inhabitants, who are basically active in the tourist sector, have all enthusiastically adopted the new system, trying to make the most of it.

Every hotel in Bibione, every rental agency or any other tourist operator relies on Internet, but not only as an advertising medium: it has become for them a way to keep up to date with all the news and to react in real time to the developments of the tourist demand, thus meeting the needs of their guests. Special offers, last-minutes and attention to the different market niches are some of the main ingredients of the successful receipt which is working for Bibione and which is likely to be the solution for all the places in Italy, which are still to be discovered.