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Achieve Political Success Through A Promotional Product Political Campaign

States">All political candidates may not agree on political, societal or economic issues, but it is safe to infer political candidates agree that a successful political campaign builds public support and success.

Political campaigns, similar to marketing campaigns, must use effective and useful slogans in order to grasp a typically uninterested audience. In order to do so, political candidates need to get up and work for support. How can Barack Obama or Rudy Giuliani accomplish this, you inquire? Well, that is simple – through political promotional products!

The single most important thing to accomplish in any campaign, whether it is a marketing campaign or political campaign, is name recognition. A political candidate will never achieve success if no one knows who they are. A simple way for a political candidate to accomplish name recognition is by using promotional products in their political campaign. Two very simple and common ways to do this is through using catchy political signs in yards or bumper stickers on cars. Other promotional products ideal for a political campaign are buttons. These three promotional products can effectively promote any political candidates name at home, while driving and while walking around.

Every political candidate wants to ensure their constituents are able to quickly identify the issues their political campaign supports. This may seem easy at the surface, but it is not. The current political campaign for president is filled with multiple potential political candidates. All of these potential political candidates have very different views on a myriad of issues. In order for political candidates to effectively clarify what issues they support, they could consider printing their causes on different colored awareness bracelets. This way, supporters and political candidate alike would be able to quickly identify which issues are important and to whom. Another way issue recognition can be clarified is through political balloons. Balloons have been used in political campaigns for years, but that is because they are easily noticeable, readable and depending on their size, can be seen for miles.

Trying to decide what promotional products to give at conventions or election night? A great promotional product that is perfect for outdoor conventions is a hand fan. A politically themed hand fan can allow potential voters to sit in the comfort of a cool breeze while they listen to a political candidate’s speech. Looking for a perfect promotional product for election night? Get a plethora of stress balls to hand out to political campaign workers and supporters. A political stress ball can help calm everyone’s minds as the voting numbers roll in through the evening.

Political campaigns may be stressful and time consuming for political candidate, but through using political promotional products, getting voters attention can be simple.

Submitted by:

Abbie Stutzer

Abbie Stutzer is a graduate student in the School of Journalism at the University of Kansas. She is currently working in the marketing department at Absorbent, Ink. (Absorbent, Ink: Political Products)




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