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Do you want to know what you might be missing when you are marketing your business? If so, include these five elements in you marketing and you can be confident that you will have a more solid sales message presented to your customers.

The technique's ultimate goal is to motivate your viewers to action so that they will purchase your the product or service. Here are five things to include when selling your product on your site:

1. Attention
2. Interest
3. Desire
4. Action
5. Satisfaction

Here are the 5 crucial elements in detail:

Attention

With billions of websites competing for you to notice their site, getting attention in the internet is hard work. It may be hard work, but this is the most important ingredient of the 5 elements because if viewers don't visit; your blood, sweat, and tears that you've poured into your site will be completely useless!

A lot of internet marketing gimmicks that are used to catch your attention are flashy banner ads, annoying pop ups that offer you to win a free gadget totally unrelated to the site that they send you to, and SPAM in your email.

Unfortunately, because those annoying techniques are overused to desperately get your attention, a phenomenon called banner blindness is created. This causes most people to simply ignore all that garbage and not click on ANY banners

So what's the solution to all this madness? You've got only a few seconds, so you must grab your prospects by the throat with a gripping headline. Words that give your prospects an emotional charge about the niche they love.

Remember these words have to be relevant to your target audience, not some stupid gimmick unrelated to your topic.

Interest

The next step is to boost your visitor's curiosity with your product's benefits, features and advantages. Concentrate on the benefits and advantages instead of the features because it gives your viewers more of an emotional attachment to your product.

For example, let's say you are selling a camera. You tell your views that this camera has 10 mega pixels. That is a feature. It doesn't tell how the customer benefits from those features.

A better way is to tell your viewers that this camera gives them the ability produce vivid memories of their daughter's wedding so that they can look back with tears of joy in their eyes and cherish that momentous occasion forever.

Like Kodak says in their commercial, 'It cost this much for the camera, and that much for the shoulder strap. But the joy on your daughter's face at the happiest moment of her life is priceless!' That is a benefit, and that will keep them more interested!

Desire

Once you got them interested, convince your customer that they absolutely want your goods so badly that they can't stand to live another moment of their life without it! Make them feel the pain if they don't order your product.

And tell them how to avoid the pain ' your product! Bombard them with benefits stacked on top of testimonials until they are ripping their hair out with excitement.

Action

Next, give SIMPLE action steps for your visitor to purchase. The fewer steps you give your customers, the better. But why is that?

Let's say your viewer is pumped and ready with his credit to buy NOW! Unfortunately his wife tells him to get his butt down to the kitchen table immediately. Your wimpy viewer stuffs his belly, gets a food coma, and falls asleep.

When your viewer wakes up, he shuts off his computer and rushes to work. Sale lost. Remember the KISS rule'Keep It Simple Stupid! Make it as easy as possible for your customers to give you their money!

Satisfaction

Most importantly, your product has to be a good return on investment. It can't be a crap product that they want a refund. If your customers love your product so much, they will happily buy from you again AND refer more business to you in the future.

Take a good look at your marketing messages you have right now. If you are missing any these basic five elements, you need to integrate these five elements immediately and watch your sales increase.