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In Shaky Economic Times, Bestselling Author Provides Chiropractors “Freedom From Fear”
Why do bad things happen to good people? Why do good things happen to bad people? Why does life often seem so unfair? And what does all that have to do with your chiropractic practice?
Those, and more, are questions “street scholar” Mark Matteson seeks to answer. In a time when chiropractic income is going down, expenses are rising, and chiropractors are facing a multitude of other issues, Mattesson gives chiropractors techniques they can use to reduce worry in their lives. That’s because, according to Matteson, author of the bestselling Freedom from Fear, worry isn’t only stressful. It’s a waste of time.
“Worry is a misuse of the imagination; it’s negative goal-setting,” says Matteson. “The analogy I like to use is fog. One square mile of fog is simply 12 ounces of water. But when we hit that fog when we’re driving, we either slow down or stop. And that’s what fear does. It shifts our focus onto the wrong side of the ledger. We just need to understand that worry is an illusion.”
Matteson says fear is a roadblock to success. Fortunately, though not easy, it is possible to get rid of worry.
“Worry is imagining what you don’t want to have happen, and it’s a habit,” he says. “The good news is, I can unlearn a habit. The question I like to ask is, where’s your focus? Is it on the things you want, or is it off the things you want?”
Because of his proven and practical techniques, Matteson is in great demand as a keynote speaker, seminar leader and management consultant. He says he attempts to take the best parts of his books, Freedom from Fear and Freedom from Fear Forever, and integrate them into each presentation—much as he’s planning to do at the International Chiropractic Appreciation Mega Event (ICAME) in Las Vegas in January.
Matteson says he wants to inspire every audience to “raise the bar” and achieve higher levels of personal and professional performance. And, when it comes to Matteson’s advice, you can be sure it comes from experience. One example is self-confidence. Matteson recommends a kind of journaling to boost self-worth.
“When good things happen, write them down. I’ve been doing that for 15 years, and it’s dramatically changed my self-concept. At the risk of sounding arrogant, what’s it’s done is bolstered my self-worth,” says Matteson. “It’s built my confidence, and people buy that confidence. That’s no less true for speakers than it is for chiropractors.”
In fact, Matteson says self-confidence and self-esteem have a great deal to do with getting rid of worry and experiencing success in chiropractic offices.
“I believe personally that people buy you. In the chiropractic industry, you’re developing a relationship,” Matteson explains.
“It’s a relationship business, and you can’t give away something you don’t have.”
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