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Organic SEO " refers to the manual type of page optimization vs. automatic submittal and page alteration." The important thing to note is that when a company first gets listed on Google's first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly,"

I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.

Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals.

Organic SEO (Search Engine Optimization) facts: It has always been recognised that organic search listings or general search listings are the ones most used by search engine browsers to the extent that research shows in excess of 70% of search engine users prefer these listings to the 30% of browsers that utilise sponsored listings or PPC. Most corporate search engine optimisation companies now avoid organic SEO and have moved ever further towards paid search (PPC). Although High Position is an expert in paid inclusion programme set up and management the golden egg has always been the organic listings. Ethical search engine optimisation and compliance technology is the only way to gain these listings..

The main difference between the two methods of marketing is that PPC is aimed entirely at your budget and skill in setting the campaign, however, organic listings are based on the quality and stature of your website in conjunction with the strict search engine guidelines.

Complete the exercise for yourself, go onto www.google.co.uk and search for your main products and services, are you there? If so well done but it may be inadvertently, remember 2006 was started with BMW being thrown out of Googles database for black hat techniques. This highlights the need for High Position to analyse your corporation's website to make sure you are compliant and maximised!!

The Myth of Overnight Success

There are few things that get to me more than the assumption that a large goal (such as getting to number one for a keyword on Google's SERPs) can be done overnight. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked.

The issue with this myth is that customers actually believe it. They post jobs such as "We want to be number one in the following key words" then list close to a dozen key words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensures high rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month.