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Marketing is all about getting exposure for your business. While it's important to have an overall plan for marketing that includes marketing gifts and giveaways, summer is a good time to suspend a few of the rules and just get out there to have some fun. Seriously. Some serious fun with marketing gifts that take fun seriously.

Summer is a prime time for neighborhood and town festivals, street fairs and business picnics. If your town or a local organization is holding a health fair, craft fair or any other type of festival to be held outside, you can usually book a table at their event for as little as '10. These little gatherings and festivals are a great way to mark yourself as one of the neighbors and heighten awareness of your business, name and services. Marketing">All it takes is a little creativity and a stock of some fun, inexpensive marketing gifts that you can take with you from event to event.

The Game Plan

Step 1: Attract people to your table.

Make it colorful, make it bright. Blow up brightly colored balloons to float from the table legs or chairs, or tape them to the edge of the table. Be sure to offer a balloon to any child who stops to ooh and ahhh at them. You've got plenty more where that came from, and in the meantime, your balloon will be making the rounds with your name printed on it.

Make sure that you lay out a few samples of each of your marketing gifts on the table interspersed with promotional material and information about your business.

Step 2: Give them something they want.

There's one thing that everyone is sure to want on a hot day outside ' water! Fill up a barrel with ice and nest some water-filled sports bottles down in it. Keep the barrel behind the table so that you have to hand the sports bottles out personally. That will give you a chance to shake hands, introduce yourself and make with the friendly banter.

Step 3: Give them something to think about.

Make sure that your message is prominently displayed and that you have plenty of promotional materials to hand out. Take the time to talk briefly with those that express an interest in your product or service, but skip the business card just for today. Instead'

Step 4: Give them something to take away.

Hand them a Frisbee with your business information on it. Or a boomerang. A fan. Anything that's fun, bright and fits in with the mood of the day. This is also a good time to use up leftover marketing gifts from throughout the year. Pull out the extra printed t-shirts and hats from the last business conference, and tuck it all into the leftover carrier bags.

Among other things, the leading promotional gifts suppliers on the internet offer a broad range of inexpensive and fun marketing gifts for your summer promotions. If you're looking for something different, browse the internet and contact one of the many experienced representatives for additional ideas or advice.