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Affiliate Programs - How To Choose One
It can be difficult for the new Marketer to choose the right affiliate program. There are literally thousands out there but which one to promote is sometimes hard to make a decision. Selecting the right affiliate program upfront can save you time and money. Here’s how I look at selecting the right affiliate program.
You must remember who your target market is while you’re choosing and comparing programs. What type of products do they want to purchase? If your target market is people interested in quick and easy breakfast, putting ads for dell pc on your site doesn’t make sense.
Are you proud to promote the product? If you have mixed feelings about the product, don’t promote it. It doesn’t matter how popular a product is or how well it sells; if you wouldn’t recommend the product to a friend, don’t waste your time on it.
Look for the right price. If a product is priced too low, you will have to sell a lot of that item in order to earn a decent commission, and if a product is priced too high, there may not be enough people willing to pay for it. When choosing between affiliate programs, try to find a product that is moderately priced – not too low and not too high.
Most affiliate programs will pay you a commission on the sale of an item; however, some will pay per lead or per click. This information can help you choose between programs. You may think you will earn more with a pay per lead plan, as it may be easier to get someone to click on ad versus buy a product. However, you could earn more by promoting a product that pays per sale. For instance, if you get paid $1 per lead, you will need 100 people to take action to earn $100. If you get paid 10% commission on a 100 product, you only need 10 people to take action in order to earn the same $100.
When comparing affiliate programs, don’t be fooled by simply comparing the commission rates; a commission of 20% on a $50 product is $10 while a commission of 50% on a $10 product is only $5. You will earn more by promoting the product that pays a lower commission.
If a product is priced too low, you will have to sell a lot of that item in order to earn a decent commission, and if a product is priced too high, there may not be enough people willing to pay for it. When choosing between affiliate programs, try to find a product that is moderately priced – not too low and not too high.
Different companies will have different ways of completing your payments. Some may require you to earn a certain amount before they will send you payment; some may only pay at certain times of the month. Know what their rules are before you spend a lot of time promoting a product.
Completing your payment are varies between different companies and their affiliate programs. Some pay out weekly while others pay out bi-weekly or monthly. SO before you start promoting their product, try and read through their rules and regulations.
There you go! Hope you find those tips helpful. Now go get that good affiliate program and start earning yourself some money
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