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Affiliate Program Basic Issues – A Collision And Synergy Of 3 ‘Worlds’
Both in the past and currently, one of the services my company provides for online clients like you is affiliate program consulting.
Yes - I also get lots of questions from people who want to really understand (and use) affiliate programs.
Affiliate programs are really quite simple to understand ... but a bit more difficult to put together, manage, fulfill, etc. Plus - let's not forget - the number one motivation for having your affiliate program (and/or being an affiliate for someone else) is to make money.
Here's a simple, basic outline I put together the other day. Hope it helps you better understand affiliate programs.
1. The affiliate –
* giving affiliates the tools they need in the ‘form’ they want them
2. The audience –
* each market segment responds differently to different media
3. The product –
* simply put ... the product is the result of proper message to market match with proper timing, sequencing, and consumption models ... plus a variety of upsells and downsells to offer at the proper time to the proper segment(s) ... all of which benefits all 3 of these segments on the 'collision course' ... with all products offered in the media formats the audience segment desires to consume, and in which consumption frequencies.
YES – This info has the tendency to cause people to shake their heads and say, “I already knew that.” My only reasonable response then is always, “Well – why aren’t you doing it this way?”
The real power in simplicity seems to baffle a lot of people.
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Travel Part B