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100 Tips To Market Your Music - Part 1
Need ideas on how to spread the news that you are ready to hit the music scene? Donít know where to start your music marketing and promotional efforts? Some tips presented here are tried, true and some are new, to get the word out on your music and you.
Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user - the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.
As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. Music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level. Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough.
Promo Tip #1 A music artist must start somewhere, that's usually locally, but it's better to not just dive in without a plan. But begin you must. Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.
Promo Tip #2 Image is everything. Image is the complete package - artist/band name, look, performance, merchandise, and style, to how that brand is marketed. A stage name can be a descriptive statement of the image you or your band project. Be unique and interesting to look at in some way....build your own unique stage persona.
Promo Tip #3 Word of mouth has always been the best promotion - tell people what you do. Get people talking. Create your buzz by just giving enough info to get people interested, but hold some secrets close.
Promo Tip #4 Those that promote the most win.
Promo Tip #5 You may be a truly great talent, but without getting out there and consistently marketing yourself, networking, meeting the right people, maintaining your image, and being humble, your talent will only get you so far.
Promo Tip #6 Be innovative in your promotional efforts! The Internet has made it possible to hear a LOT more music, from a LOT more artists. You are now a very small fish in a very large pond - you will need to find a way to stand out, above and glow in the dark. Think beyond the box on every promo tip.
Promo Tip #7 Learn web basics to use the Net to your advantage. The Internet thrives on links, quality content, keywords and consistency. Properly use the tools of the Internet to build your online brand.
Promo Tip #8 Create a web site. Buy your own artist name or band name URL for your web site, keep it simple, easy to remember, make sure it loads quickly and is easy to navigate.
Promo Tip #10 Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.
Promo Tip #11 Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, don't waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.
Promo Tip #12 Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.
Promo Tip #13 Send press releases and reviews of your shows to local print newspapers, magazines and event papers. When writing press releases, read up on press release tips and the like to tweak your presentation.
Promo Tip #14 Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture. The money spent on a photographer that can capture your music "image" is money well spent.
Promo Tip #15 Collect addresses and email addresses (email is free!) to keep your fans current on what you are up to. When building your lists, try to list their location - city, state and zip with a bit of personal input about that fan. This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.
Promo Tip #16 Practice and practice and practice. Longevity in the music business means learning new things, constantly creating, and always improving.
Promo Tip #17 Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live - online and off. Your audience is a specific crowd of people so don't waste time being where they are not.
Promo Tip #18 Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.
Promo Tip #19 Create your own support group of family, friends, and school mates - communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there. Delegate tasks to the appropriate people.
Promo Tip #20 Online send out press releases and reviews of shows via all appropriate sites.
This is part 1 of a 5 part series on music marketing tips and ideas. Be sure to look for the rest of the series to generate ideas to be heard!
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