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I've written tens of thousands of words for articles and many of my articles are on the Internet through article directories. Although I have only been doing article marketing for a short while, I have found it to assist me in building my list of subscribers.
People who search the internet for information are a targeted audience but are by no means a guarantee to building a list fast unless you write hundreds of articles in a short amount of time. You have to be satisfied to use the strategy of writing articles as a long term effective method of list building and creating credibility.
The downside is if you put too many articles on your website [not Internet through directories] too fast you could end up being blacklisted by the search engines as a suspected spammer. I haven't found this to be the case as yet, but you need be aware of it because see this as a risk.
The way articles work for building your business through directories is sound. When you write an article and submit it to directories you place links back to your website in a resource box [or bio as it is commonly referred to]. Website owners and e-zines writers use these articles as free content for their website or newsletter and their readers have access to your site through the resource box if they wish to read more about the subject you have written about.
This works because article directories require that the resource box is left in place when the article is published. You now have a one way link back to your site on your article in directories and also on other websites and in e-zines. Free advertising is good when it is highly targeted.
If you have a small budget this is an excellent way to go. Membership to article directories is usually free. All you have to do is be prepared to spend time to help yourself in the marketing game.
Is article marketing as good as they all seem to say? I don't believe so unless you have no other options available to you. Sure, you have to be involved in article marketing but it should only be used as one of many strategies to market. It is good to get inbound links to create leads and credibility. However, a word of warning. Don't rely on it to build your business fast without other strategies to support it.
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