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4 Easy Steps to Using Personalization for Appointment Reminders

Many of you run businesses that mainly operate offline where your customers make appointments or reservations.† Do you find yourself getting stuck in the rut of having to make countless phone calls to confirm or remind people of them? This time consuming tasks can also cost you money.† VerticalResponse list management can help out. Why not try doing ONE weekly campaign using personalized email reminders based on the specific date and time of the appointment because ONE email definitely sounds better than 50 phone calls. How do you do it? It's a lot simpler than you think.

1. At the beginning of each week have all of the appointments in one spreadsheet. You'll want email address, first name, date of appointment or reservation and the specific time, each in their own fields.

2. When you upload your list, simply select the corresponding field name for email address and first name, then choose either the field names provided or choose "custom field" like I've done below for TIME and DATE. Just remember which ones you used you'll need that information in the next step.

3. When you create your campaign you'll include these field names with curly brackets in your content. For instance:
Dear {FIRST_NAME},
We're sending you this email today to remind you of your upcoming appointment
Your appointment is scheduled for:
Date: {DATE}
Time: {TIME}
See you there!
Sincerely,
The Team at Company ABC

4. All of the dates and times that correspond to each email address when you upload your list will then automatically populate those brackets into your campaign. Voila!

And don't forget, if an email bounces back, you might want to call up your recipient to get their updated email address. Then you can remind them of their upcoming appointment while you have them on the phone. Easy enough? Itís our goal to help you organize and streamline your business.

If you are a small business looking to increase your clientele and customer loyalty you may consider using an email marketing campaign. Verticalresponse.com offers easy to use, highly effective email marketing and postcard marketing solutions for almost any small business. We even offer a free trial for our email marketing software. Just visit http://www.verticalresponse.com/signup/?website/header and see how powerful your email marketing campaign can be.

Submitted by:

John Hingley

John Hingley

VerticalResponse.com is a browser-based email marketing solution that allows users to create, send and track HTML email newsletters and marketing campaigns. We also offer custom direct mail postcards online. Just specify what you need you need and we will print them up the postcards and mail them for you.





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