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In this series of articles I am going to be talking to you about what is sometimes referred to as an 'online science'. Now don't panic, as always I aim to keep things as simple as possible. So spend the next few minutes with me and I assure you that you'll be blown away with what I am about to talk to you about.

Let me start at the beginning'

As we are all aware, people use the Internet to search for information. By providing people with this information we can make a killing. We simply find out what people are searching for, and then we provide them with it. Simple!

Now here's the thing. If you can 'optimise' your web site to show up whenever people in your niche market search for information you can make a huge amount of money online. For example, if someone typed in 'kidney stones cure' and you're the top web site in Google for that search term you can pick up tons of free visitors to your site and explode your online income.

So many think that topping the search engines can only be done by huge companies, or those with massive budgets. The truth of the matter is it's free when you know how. Over the course of a few articles I am going to show you step by step how to top the results for your keywords related to the service or products you sell. We're going to be able to do it quickly, relatively easily and most importantly without spending a single penny.

So what do you need to do first? Well the first thing you need to do is create a large list of keywords directly related to your niche or service. You can do this by using http://freekeywords.wordtracker.com/.

So let's say you were selling a product on 'how to grow the perfect rose garden'. You'd go to the above link and type in 'rose garden'. Now make a huge list of all the keywords that show up that are directly related to rose gardening.

Once you've got a list of 50 or so keywords your ready to start optimising your site for the search engines. I'll be showing you how to do that in the next article.

Please don't let the name 'search engine optimisation' put you off. It may sound technical and that you need to be some sort of online whizzkid to be able to do it, but the simple fact of the matter is do it correctly and it doesn't need to be technical at all.