Article Surfing Archive

Finding innovative and unique ways to distributeinformation about your product or service is the key to successon the Internet. Here are five ways to help you increaseyour success.

1. Directory Linking

Create separate directories for each topic on your web site.No more than 25 -- the major search engines will bounce youout or black list you if you have more than 25 on any one page. Afew years back, the search engines didn't make this distinction,however, now they do.

Always request that your web site be listed on otherpeople's web site. All they can do is say no. However, theymight say yes. Design a template e-mail for this request.You can do so in a "signature" as well as in Outlook.

Have a few different sizes of directly linking paragraphsavailable for quick submissions.

2. Bonus Advertising or Exchange

Do you have a product or service that doesn't sell well?

Let others add it to their offers as a bonus. Offer it as afreebie for someone else's product or service.

Create a template e-mail that others can use to cut and pasteinto their e-mail or broadcast system to send out to theirsubscribers. Goal -- make it as easy as possible on thereceiver to propel the information to their lists.

3. Trade Autoresponder Space With Other Businesses

Find others who send out information with autoresponders.Exchange ad space. You will want to keep the product orservice exchange to noncompetitive or complimentary to yourproduct.

You can agree to exchange top, bottom or middle space.

Let's say you send out articles via autoresponders. Addtheir ad in between the article.

If you are an affiliate, add a sales pitch and link into thevarious articles. Keep the number down to one or two adsper article. That is if you want people to keep requestingmore articles.

4. Voice Mail Tip Line (This is my favorite!)

Start a free quick tip line. Offer a daily, weekly, ormonthly tip on your services or products through yourtelephone voice mail system.

Some people change their message daily as to theiravailability. If daily, create enough for five days a weekfor three months. That is a total of 60 quick tips. Afterthe three months, start the segment all over again.

Add an ad for an upcoming event or the next place of yourspeaking engagement.

Quick tips are best though. People will leave more messagesand you will not feel guilty about letting the phone call goto voice mail.

5. Content Swap

Exchange articles or other content with other web sites. Who are the gatekeepers for your business? Find theirweb sites, exchange articles.

You could trade articles, top ten lists, etc. Bothparties could include a resource box at the end of thecontent.

If you know of their service or product personally, writea two-liner testimonial.