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OTHER ITA SITES:
An Introduction To Email Marketing
I once ordered some goods online via an online store and during the process I gave the company the authority to keep in touch with me via email. Now what they decided to do with my email was quite ingenious, every week since I purchased that product they have sent me an email illustrating special offers available only for people who shop on their web store.
As a result, I have spent quite a lot of money with them. I would not have spent half as much as I did if they didnít have an effective marketing campaign in place. The best thing about email marketing is the ability to reach your target audience with almost no costs involved.
SoÖhow can you use emailing marketing for your business? Itís not as difficult as it seems and the results can be simply mind-boggling.
Create an Opt in List
Ask your clients for permission to send them frequent emails. Itís very important that you only send out emails to clients that make the agreement and make sure you include somewhere in your email, an easy way to unsubscribe from the mailing list. Use a new email address specifically for your email marketing campaign. Do not use your business email address just in case some of your clients mark your emails as spam.
Try to offer something free of charge to people that grant you permission to send emails to them. This doesnít have to be something of great value. This could be something like a free e-book or internet course to the visitors of your website that decide to opt into your mailing list.
Try and run some competitions and make sure the entry form clearly asks for the clients email address along with an opt-out box for people who decide they do not want to receive regular offers and other such material.
You can purchase email lists from disputable companies that have taken the time to make sure all subscribers have consented to receiving special offers and other such marketing material. This can prove to be a pretty cost effective method of building a huge list. Itís very important where you purchase your list as you only want to target clients related to the service and/or product that you supply.
If you have an online store, add a link that offers a free product or special deal for customers that subscribe to your mailing list. Make sure you add exclusivity, so that the client feels as though he/she is receiving something of great value.
Persuade your clients to buy
The more you personalize the emails you send out, the better. You have a much higher chance of your clients opening the emails if their name is in the subject header.
Do not give up after your first email send out, keep plugging at it. If youíre lucky, some people may decide to purchase something off you right away, but most clients will not purchase anything from you until theyíve received several emails from you. If you get a response rate of one percent then you are doing extremely well.
The frequency in which you send out emails can greatly affect your campaign. You do not want to send out emails too frequently as you will end up annoying your clients. On the other hand if you leave large intervals between emails you could end up putting off your clients.
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