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10 Tips To Increase Your Search Engine RankingsThe Basics of Optimization
Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Try these time-tested tips to boost your web site's ranking:
Tip 1 — Don’t be too quick to change domain names.
Tip 2 — Optimize your site for your target audience, not the search engines.
Tip 3 — Do KEYWORD RESEARCH extensively.
Tip 4 — Design and categorize your site architecture and navigation based on your keyword research.
Tip 5 — Program your site to be “crawler” friendly.
• Don’t design your site in Flash — there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.
• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.
Tip 6 — Label your internal text links and clickable image ALT attributes as descriptively as possible.
Tip 7 — Write compelling copy for key pages of your site based on your chosen keyword phrases.
Tip 8 — Incorporate your keyword phrases into each page’s unique title tag.
Tip 9 — Make sure your site is link-worthy.
Tip 10 — Don’t be married to any one keyword or phrase.
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