| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us | |
Custom Search
|
Article Surfing ArchiveThe E-Course And The Autoresponder - Articles SurfingAutoresponders are used as a means of promptly connecting with anyone that responds to your site. This is done at the very basic level by placing an autoresponder on all email received. However, this principle also applies to all sales made from your website. One unique approach to the utilization of autoresponders is the virtually hands-free approach to providing an educational series of articles about your product or an e-course about your service or the concepts behind your success. The web is full of information and your customers may be interested in participating in an opt-in informational series that can be distributed through autoresponders. From the customer's perspective you are offering a free e-course on the best use of your product, the best ways to maximize a service or ways to use that product or service as a means of a revenue stream. They sign up for the e-course and an autoresponder takes over from there. No matter when a visitors signs up for something managed by autoresponders they begin receiving the first issue of the course and will continue receiving them on a regular basis until they are finished. The autoresponder keeps track of who has already received material and who needs to receive additional portions of the series. For the online marketer the hard work has already been taken care of by producing a well-crafted series that is educational, helpful and subtly leads the recipient to consider the very product or service you provide. While the information is free it is, in some ways, a personal invitation to accept an educational sales pitch. The beauty of an e-course is that you truly are able to consider the needs of your clients and potential customers. By doing so the customer is encouraged to extend trust in your products or services. Each article in your e-course should provide a tagline that tells what the reader can expect in the next issue. This is generally done as a mild sales pitch for the next article. If you can mix a precise description of the next chapter in the e-course with a bit of mystery many of your opt-in visitors will be checking their inbox to find out more. The more time your customer spends being a part of an autoresponder e-course the greater the likelihood that they will eventually purchase from your online firm. The use of autoresponder technology allows you to tap into this powerful and effective online marketing tool.
RELATED SITES
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved). |
ARTICLE CATEGORIES
Aging Arts and Crafts Auto and Trucks Automotive Business Business and Finance Cancer Survival Career Classifieds Computers and Internet Computers and Technology Cooking Culture Education Education #2 Entertainment Etiquette Family Finances Food and Drink Food and Drink B Gadgets and Gizmos Gardening Health Hobbies Home Improvement Home Management Humor Internet Jobs Kids and Teens Learning Languages Leadership Legal Legal B Marketing Marketing B Medical Business Medicines and Remedies Music and Movies Online Business Opinions Parenting Parenting B Pets Pets and Animals Poetry Politics Politics and Government Real Estate Recreation Recreation and Sports Science Self Help Self Improvement Short Stories Site Promotion Society Sports Travel and Leisure Travel Part B Web Development Wellness, Fitness and Diet World Affairs Writing Writing B |