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5 Worst Mistakes You Could Commit In Sales Letter Writing
Sales letters, whether theyíre taking the form of an email or direct mail, are easy to write but easy to mess up as well. If you want to make sure that your sales letter writing will achieve your desired results, the following mistakes are something you should avoid committing above all things.
Mistake #1 Going beyond the One Page Limit on Your First Sales Letter
But if itís your first try to contact a prospective customer then itís better to play it safe by not going beyond the one page mark. Granted, it might be difficult to compress all the wonderful news you wish to share with your future customers but you really have no choice.
Instead of thinking about this as a reduced marketing opportunity, why not see it as a way of encouraging more interest from your readers? Rather than give everything away, consider giving them just a bite or a teaser of what they can expect. And if they take the bait then thatís when you can write to your heartís content.
Mistake #2 Addressing the Letter To Whom It May Concern
Know who youíre writing to. Thatís the first rule of all. Secondly, know how they prefer to be addressed. Some people prefer an informal approach by having the letter addressed in their first name while others prefer a more formal tone. Knowing the preferences of your readers is a privilege that small businesses and not large ones have because the comparatively smaller size of their markets. If, however, you donít have the time to do the same, simply base your decision on your knowledge of and familiarity with your target market.
Mistake #3 Letting Your Readers Do All the Work
Go back to the basics of sales letter writing and ask yourself whatís your objective. Itís to sell products or services, right? Convincing your readers that they need what youíre selling is therefore simply the first step in the process. Your job isnít over until your reader successfully completes the transaction.
Consequently, your letter must include clear instructions as to what the reader must do in order to perform the desired action. Links must be clearly visible and identifiable. Additional information must also be provided either on the letter itself or to the landing page. Anticipate possible questions and concerns your reader may have and address all of them in your FAQ section. Again, make sure you provide a clear link to this in your landing page or letter.
Mistake #4 Lack of Focus on Building Credibility
Mistake #5 Focusing on Features than on Benefits
And there you have it Ė the 5 worst mistakes you could make in sales letter writing. Good luck on avoiding them!
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