| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



Signage for Your Business - Articles Surfing

Outdoor signage compels the consumers to enter your place of business. Utilizing tasteful designs, color, lightening your signage will have a direct affect on human emotions. Human emotion is what compels most of us to react or engage. Applying visual graphics and wording in your outdoor signage will create just that.

The livelihood of your business relies on a consistent business image-known as branding. Gaining the competitive edge requires effective branding. Every service or product has a signage associated to it. You may only have one chance to capture that image.

Design an Effective Logo

It takes careful consideration of the type of business you're in and the services you provide the consumer with to design an effective logo. You don't want to mimic others in your industry, but sometimes NOT reinventing the wheel works. Think about your industry: What image comes to mind? Is it a photo, a group of lines, or a special font? The focus is on being unique.

If you choose someone who specializes in signage design, that individual will walk you through a series of questions to help them evaluate an adequate design. The finished product will be the image you present to the world - be sure it's impressive.

Visual Basics of Importance

The visual display you create for your business is your ultimate sales tool. It isn't necessary for you to spend a large amount of money on expensive visual displays. Expensive doesn't mean it is more effective, just more money.

The makings of a good sign are one that captivates and educates the buyer. The right outdoor signage should reinforce your company image. It is this image-embedded in the consumer's mind-that will associate your service with another.

Impressive Color

Beware - colors have away of choosing a gender. The color and font size used to reflect your business profession must be professional to be effective. Stay away from neon colors or fonts that are unreadable from a distance.

How Big

Every city and state has it own set of guidelines for outdoor signage. For your outdoor signage to impact the consumer, it doesn't need to be overpowering - just visible. The minimum sign letter height is 4* for the message to be readable at 100 feet. Of course, if you're located on a busy intersection you'll want at least 10* lettering for people to catch within a glimpse.

The outdoor signage you select for your business must have an impact on the emotions of your target market. Remember, it is this image people will know you by. This same image will apply to your business cards, letterhead, and marketing material. Stay consistent and always professional and your signage will WOW them.

Submitted by:

Matt Bacak

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com.



        RELATED SITES






https://articlesurfing.org/business_and_finance/signage_for_your_business.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B