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OTHER ITA SITES:
5. WHAT THE H$LL IS AN INFORMATION PRODUCT?
I first heard this term a short time ago when I was reading a training manual.
It is simply something that you or I or anyone can manufacture for free and sell for thousands! Thanks to the technology available to us today.
People have always paid for information, no, matter what it is.
It can be information about changing a tire without a wheel brace, or how to split atoms at home!
Everyone has something that someone else wants, and those people are willing to pay money for it.
Look at the internet boom, what are most people offering? Information on how to make money online! ďIf you copy meĒ etc this seems to be the theme that Iíve come across most often.
I think thatís because itís so easy to produce, just copy someone elseís email and change a few things then package it up and bingo! Youíve got yourself an information product that uses all the powerful human emotions of greed, desire and jealousy to sell itself.
Itís unfortunate but thatís the way I see it.
Now, this doesnít mean that all information products are bad. There are many people out there that offer quality advice from personal experience.
I personally havenít made any money from the internet, so Iím not giving any advice here about making money. I have however been in the information product business, off line for many years.
So I can say this: Everyone has different needs, styles and wants; therefore, when assessing an information product I always look for a statement that says something like:
ďThis works for me, but it might not work for youĒ
To all existing and potential information product marketers.
I sincerely wish you good luck and happiness
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