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4 Step Dynamic Sales Letters
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If youíre looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. Youíll be amazed at how fast you can create an effective salesletter.
What captures a readerís attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.
A Multi Level Marketer might start a sales letter like this:
That gets their attention, and compels them to read on.
Hereís where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features wonít hold the customerís attention for long, so keep it short and sweet. Hey, itís great that your swimming pools have filters, etc., but letís face it... thereís not a lot of excitement going on here!
Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Donít make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:
Order now! Hey it says move it, but it doesnít pack the wallop of a stronger action statement like this one:
Hurry! Donít miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www.....
Be sure to give details of how to order. Make it a part of the command... make it easy to do... provide several options.
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