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Have you noticed a drop in your business sales in recent times? Has the focus of your business shifted gears gradually? Is your brand unable to inspire your customers any more? If your business poses such questions before you, it is time to lend some serious thought to improve your brand identity. Needless to say, your logo is your brand identity and should therefore reflect the vision of your business in true light.

Businesses undergo lots changes with the flow of time. Over the years, many small businesses are converted into large business firms with different interests and vision. Herein crops up the need to pay attention to its brand identity. Your logo should reflect your organization's central motif so as to keep in touch with its business. For instance, a script typeface cannot be associated with a car repair business. Your logo design should make the customers associate the brand with its product.

An important point, not to be overlooked, is the functionality of a logo. Your logo should have the ability to be incorporated into any context. Besides, it should be legible enough to be printed in both paper and cloth. To produce such an effect, use of 'spot colors' is highly recommended. Besides, *spot colors* also prevent the mixing of all the inks at the print shop. It's best to avoid complex images or shading as they are unlikely to produce the desired effect.

Prior to giving the green signal to your new logo design, it is very essential to do your homework. Analyze the logo designs of your competitors to ensure that your logo does not end up looking like their replicas. 'Unique' is the term that best describe a good logo. In case your logo design bears similarity with your competitors, you might end up confusing your customers. This might even lead to your company being branded as a duplicate one. So beware... don't let your logo resemble any of your competitors!

It is best to hire the services of a logo design company to lend full justice to your logo. The intricate aspects of designing as space, form, consistency, and clarity can only be handled by a professional logo designer, who can give your logo design a unifying look. The lines, spacing, and shape should be able to create a sense of unity. Positioning, weight, and balance should be able to attract attention and affect how the onlookers understand it.

To conclude, your logo design should be able to exude the feeling of being the right one! In case, you try to design one for yourself, make sure to produce the right feel. If you fail, consult a professional logo designer. Hiring the services of any logo design firm can give you enough scope to pick the design that suits your business best. Never forget: your business is your identity; don't mess with it!