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3 Reasons Why Most People Fail To Achieve Their Business Goals
New Year's resolutions are launched with good intentions by the tens of millions every December. And somewhere along the way - usually in January - most of them become an afterthought. The mere topic of New Year's resolutions only gets pulled up again in December, when planning (yet again) for the next year.
But a business goal is a horse of a different color.
Because business goals directly tie-in to one's finances - which in turn affects how we live - we pursue them more aggressively. That's the good news.
However in that pursuit lies several pitfalls. Pitfalls that are well hidden from the naked eye. Pitfalls that only reveal themselves once we begin our business goal achievement quest.
What are those pitfalls exactly? Here are three that strike most entrepreneurs at the least favorable moments:
1) You fell for the infamous "You are LIMITLESS" mantra.
And even though the soul may be free as vast as the universe - we are still confined to an overcoat of skin and bones and gravity. And it is this temporary overcoat that causes very real limitations.
I mean let's face it, there can only be one American Idol in 2008 (or Canadian Idol or whatever Idol for the part of the world you live in). There's one President, one Queen, one gold medalist slalom skier, one winner of the Best Actor on Academy Awards night.
And even though you may deeply yearn, affirm and visualize holding one these positions, you might not ever end up there.
A good friend of mine had an uncle who owned a horse ranch. He was a masterful rider and dreamt of becoming a famous jockey. But at the age of 16 he was almost 6 feet tall. Which is apparently too tall to become a jockey.
We - as human beings - all have limits. Limits caused by financial circumstances, family obligations, time constraints, lack of knowledge, lack of skill, age restrictions, height restrictions, and so on.
The thing is, limitations should never be viewed as stop signs. On the contrary, they allow us to confidently move in directions that work with our natural talents, abilities and lifestyles. Limitations allow us to see how we can improve ourselves.
So acknowledge your limitations. (It's okay!) And if you can't beat 'em, be confident and wise enough to work around 'em.
2) You didn't anticipate the potential problems along the way - or the residuals of success.
From the middle class viewpoint, a big lottery win looks absolutely delicious. But Dr. Steven J. Danish, professor of psychology at Virginia Commonwealth University in Richmond, paints a very different picture.
According to "Windfall not always a blessing, psychologists say,"
But this phenomena isn't limited to lottery winners. It happens to entrepreneurs as well.
Yes, your eyes always have to be peeled for the potholes in the road. But you must also consider the problems that come with extreme success.
For example, will you have enough inventory if a positive review of your product generates a flood of 10,000 orders? How will you manage your time fulfilling orders? Do you have a babysitter lined up for business emergencies?
Don't focus on failure. Do create a mindset of preparedness.
3) You focus a lot of energy on past mistakes, instead of learning from them and moving on.
Over a decade later, he still talks about how much he wants to go into business for himself. But the memory of losing that $4K re-plays itself over and over in his mind. It's the reason why he commutes to a government job every day, instead of taking the plunge and starting his own business.
Sadly enough, he rationalizes his inability to move forward by saying that he'd rather be 100% sure that he's doing the right thing, instead of going in with a half-baked idea.
My outlook as a seasoned entrepreneur is a little different. Nothing in life is 100% guaranteed. The best-laid plans can be thwarted in the blink of an eye. The best you can do is learn from the past (not LIVE in the past) and move on.
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